email campaigns launched

In the summer of 2007, my responsibilities shifted from eCommerce to web marketing. As a team of five with two copy editors, two image and html experts, and an email strategist, we produced one to two emails a month along with supporting articles - see my web pages - about life solutions and product education. My duties included the following:

• Designed the structure of the email using email best practices and standards to prevent spam and delivery problems.
• Created the header and half the imagery in the email
• Planned the look and feel of the email based on the marketing colors and artwork that the advertising department provided. I know the importance of maintaining brand recognition and consistency in visual elements.
• Cleaned up the email coding to optimize the delivery of the email. When several people touch the content of the email during development, coding becomes messy and redundant. I made sure that code was correct before releasing the email. This required HTML and CSS knowledge to clean up the final document before it gets sent off to our Customers.
• I repeatedly tested each email in several browsers - Internet Explorer, Firefox, Safari, and Opera - on both a Mac and PC platform for consistency of look. I tested with and without images displayed to check alt and title tags for accuracy.
• Further testing occurred by delivering to "seed" email addresses for email client compatibility. This was performed by the email strategist, however I received many of them in my in-boxes to review.

While I thoroughly enjoyed working on the Alaska WebStore, my ability to be creative soared while working on email and web pages for Fred Meyer. I loved my job!

Check out these email ads and coding examples:

email designs

A monthly Insider example: